Executive Directors

Bob Shewchuk

Bob Shewchuk is a multiple Emmy Award winning Producer-Director in broadcast, advertising & corporate television production. He was formerly Vice-President and Director of Television Production worldwide for Citi, responsible for the production of over 100 programs yearly, including the award winning “Citicorp Report” video news magazine seen by employees in over 85 countries. Previously Bob was Senior Producer for General Foods Television and Director-Editor of AT&T “Longlines Journal” international video news magazine series.

Bob Shewchuk has co-produced numerous Sports and Music Las Vegas TV Specials and helped develop and launch the ABC Daytime Network game show series “The Moneymaze.”. He was a co-producer on the 1996 World Cycling Championships seen in over 94 countries and on “Healing Ground Zero,” a one hour documentary on alternative healing provided at the World Trade Center after 911. Bob is currently producing & directing television, radio & web commercials for a variety of Fortune 100 Companies, National Non-Profit Organizations and Advertising Agencies.

Bob Shewchuk graduated from Rochester Institute of Technology with a B.F.A. in Photographic Illustration & Film and studied Advertising/Marketing at Fairleigh Dickinson University.

Advisory Board

Beth D. Weinstein, M.A., LMHC

Beth has over 25 years of professional experience in strategic marketing and communications, both nationally and international mostly in the nonprofit/NGO sector. Beth brings her expertise both as a strategic marketing professional and experience as Vice-president and founding member of a Board of Trustees for an international public health organization. Beth has directed both U.S. based and international teams to build brand identity and support fundraising and earned income goals for large nonprofit organizations. Beth has extensive experience managing large scale grants and representing organizations to funders, board members, community members and the media. Beth is a founding board member of an international public health organization utilizing theater and the arts to influence change in small communities since 2003.

She took her extensive professional experience in international public health and humanitarian assistance and runs a Private Practice in Psychotherapy in Chelsea, New York. Beth received an MA from CUNY Baruch in Mental Health Counseling, an Advanced Certificate in Trauma and Disaster Mental Health from SUNY New Paltz and a BA from Bard College.

Lawrence Scott

Lawrence Scott has thirty-five years of hands-on production and management experience in the broadcast, film and entertainment industry, with a strong focus on creative development and production supervision.  During his career, Scott has helped launch more than a dozen television programs and has supervised well over fifty marketing campaigns for a variety of entertainment properties. As a producer, Lawrence has thirty-nine writing, over a one hundred, producer and thirty-three Directors credits.  His many skills include creating and producing television programming, digital and Internet campaigns for entertainment properties. Scott's credits include national and international television, PBS programs and live theatre. 

Most recently, he supervised all the world-wide media for the Martha Graham Dance Company, the PBS series “Moment of Luxury”, the PBS special “From Mao to the Met”, the Lincoln Center performance of the “Beauty of China”, Hood Pranks the Movie, a Balm Lounge YouTube series, the music film “Lift” for Grand Jury Music and the premiere performance of Danny Seraphine’s (Founder of the band Chicago) new rock band. Scott also supervised the post-production for series Hip-Hop Holdem’ for IMG and Directed “The Civil Right Summit with Mohammad Ali, Jim Brown and Bill Russell".              

Maureen McManus

As Principal Marketing Analyst, Maureen works on behalf of the Chief Security Office at the Port Authority of New York & New Jersey managing grant-funded public awareness campaign strategy in the Marketing Department. Maureen McManus has been with the Port Authority for 10 years.

Among noted accomplishments are that she raised $50 million for a public health intervention for women in developing countries on behalf of Johns Hopkins; raised $4 million for Baltimore’s first information/computer technology public/private partnership (one of five in the country affiliated with NASA) on behalf of MEDCO; and pioneered “Brownfields” initiatives in Southwest Brooklyn testifying before the U.S. Senate Committee on Banking, Housing and Urban Affairs with the Abandoned Land Reuse Act 1993 legislation (S.299).

Previously, Maureen worked at the South Street Seaport Museum as Director, Corporate Relations; Gowanus Canal Development Corporation, as Executive Director; NYU’s Taub Urban Research Center as Assistant to the Director; The MacDowell Colony as Development Associate; and Baltimore Office of Promotion and Tourism as Events and Media Planner.

She received a Master of Urban Planning/Environmental Science from New York University’s Robert F. Wagner Graduate School of Public Service in 1992 and a Bachelor of Arts degree from the University of Massachusetts in 1982.

John Pina

For over a decade John has worked in the Live Entertainment Industry and has Spearheaded Spanish Broadcasting Systems, SBS Entertainment Live Concert Division as Director of Content Development.

John has designed Marketing campaigns for Digital, Television and Grassroots marketing platforms tailored for sponsored increased sales. 

As Creative Director with a business marketing background, John has created innovative sponsor programs, designed to socially invite trending conversations in such events as the sold out record breaking Calibash Urban concert in Staples Center, NYC Madison Square Garden,  Megton Mundial de Polito Vega, Miami and many others.
Touring with World renowned artist Carlos Vives Ricardo Arjona, John has acted as Liaison Producer-Director of Quality Control between show Producer, Sponsors, Venues and all Dept heads in order to secure that all protocols were met and production went off on schedule.